Category — Sales Management

If sales managers taught their sales and support staffs to interview and listen, they would increase their territory sales tremendously.

I just read an interesting White Paper that said sales people are hindered cross-selling in existing accounts because they are out of their comfort zone. They are OK selling products / services they know well and avoid selling those they don’t know as well.

Now some of my clients argue that their sales people stick with one because they make more money vs. the other. I agree with both, but lean heavily towards this comfort zone observation.

Anyone who has been involved with my coaching knows that I strongly encourage prospecting extensively in existing accounts.  It is the easiest place to get more business and grow sales volume because you have contacts, credibility and access – if you choose to use them. 

However, sales management has to make this happen.  So if sales people are uncomfortable or don’t like the money they get from the cross-sell, what is an astute sales manager and profit-center leader to do?  I suggest “Effective Listening”.  Relieve the burden of promoting products / services and enforce the tasks of interviewing and listening for key words and phrases. 

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For over 200 years the US Constitution has served as the system of fundamental laws and principles of our society. This amazing document has served as the cornerstone of our democracy. A reflection of our Founding Fathers’ core values, the Constitution has kept our society on track since 1787, and has certainly contributed significantly to the growth and success of the United States.

What is the Constitution of your sales team?

Have you, as yet, identified and communicated your cornerstone? If I was to ask five of your salespeople to describe to me what is expected of them in areas other than sales results would I receive five different answers?

The Production Equation: B+A=R.

Behavior plus activities equals sales results. Or, another way of saying this is that every successful sale is the outcome of a series of behaviors (how something is done) as well as activities (how many times a behavior is performed).

Unfortunately, many of us sales managers try to manage results. We wait until a rep has a bad month before we decide to get involved in “coaching” them. So then, when a rep produces a bad month, we rush over and smother them in coaching trying and get their production back up quickly. Sales managers who try to manage results are like a driver of an automobile who only looks in the rear view mirror… chances are they will be surprised when they collide with something that is unexpected. Looking only in the rear view mirror is not an effective way to drive a car, but it happens to be the way that many sales managers drive their sales teams.

So you want to improve your sales team’s performance.

There are so many places to try and squeeze additional performance improvements out of your team. The question is…where do you start?

Do you start with better tools like Sales Force Automation (SFA) or Customer Relationship Management (CRM)? Maybe implementing opportunity, account, and territory management methodologies would work. How about improving sales skills? You could train them in value/relationship/consultative/collaborative/strategic selling or negotiation. The truth is if your company is weak in any of these areas you could experience improved performance by addressing them head on.

I can hear some of you groaning already. I know you invested thousands, or hundreds of thousands of dollars to implement new tools, processes, methods, and training before, but it didn’t stick or you got marginal returns on investments.

Sales Productivity Secret #1

No matter what you choose to improve, if you don’t focus on the Sales Managers first the improvement initiatives will only deliver short term results.

The Sales Managers are the key to sustainable performance improvement.

Why?

Because they are responsible for hiring, training, developing, directing, planing, coaching, communicating expectations, measuring success, and managing change on a daily basis. This is where the rubber meets the road!  Read more... (449 words, estimated 1:48 mins reading time)

Sales Management training is not as common as it used to be, as more and more organizations think the sales management should already know it all. However, lack of training is the root to most companies’ bottomline problems.

Sales management training is just as important, if not more than, salespeople training.

Top executive management are the leaders of the sales force and need to be constantly demonstrating the appropriate behaviours for their salespeople to follow. It is really a monkey see, monkey do situation.

Are your sales leaders demonstrating appropriate behaviours?

Do they have goals and a plan of action to accomplish those goals? Are they disciplined, motivated, energetic and enthusiastic. Are they the type of mentor that you would like to have? Are they going on prospecting calls with their sales executives, or even handling accounts on their own?

Are they debriefing after a prospecting visit and providing feedback / coaching? Are they investing in their team or are they investing their time in moving upwards in the organization?

Without proper training, sales management is not half as effective as they can be. However, like most training, for the training to be effective it also needs to be customized to organizational objectives, it needs and should be conducted on an ongoing basis with one on one coaching.  Read more... (422 words, estimated 1:41 mins reading time)

At first glance, an interim sales manager may seem like a strange concept. After all, “sales” is a constant, “business as usual” function within any organisation.

However, over recent years, the concept of an interim sales manager has emerged. Specifically interim sales managers are increasingly seen as a flexible and appropriate solution in the following three business situations:

1) Stop Gaps

2) Start-ups

3) Special Projects

This article looks at each of these three situations and explores how an interim sales manager can add immediate value.

Stop Gaps

Many companies can find themselves in positions where they have a short-term requirement to plug a gap in their sales function. Typical scenarios include long-term illness, maternity leave and any type of sudden unplanned crisis.

Whether it’s because the situation does not allow for a permanent resource, or that the time to recruit leaves sales exposed, an interim sales manager can bring immediate resource to bear on the problem.

Almost exclusively, temporary sales people are not catered for in the general recruitment market; this is the domain of professional interim sales managers who specialise in filling immediate interim assignments.

Start-ups

Another common situation where an interim sales manager is a good solution is with start-ups and early stage companies. Typically, these companies have limited resources and find attracting top sales talent a real problem.  Read more... (552 words, estimated 2:12 mins reading time)